Red Obsession is an upcoming documentary film narrated by Russell Crowe and takes audiences to a whole new journey from Bordeaux to Beijing. This new film will explore the unlikely love affair between the traditional West and the unpredictable East. The struggle of the great chateaux of Bordeaux to accommodate the appetite of China for their rare and expensive wines which have become a great status symbol. Check out the early review for Red Obsession below:
“Red Obsession – A Remarkable and Enlightening Documentary
In what has all the markings of a Shakespearean tragedy, David Roach and Warwick Ross’ hugely entertaining documentary examines China’s obsession with the most sacred wine-growing region in France, and the country’s own rapidly developing wine industry.
Roach and Ross (Young Einstein, Reckless Kelly) gain impressive access to the region’s key players, having spent up to six months convincing some of them to again talk (many were burnt by the 2004 documentary Mondovino, which painted them as villains).
Ross also managed to secure the services of Russell Crowe, who lends a suitably gladiatorial voice to proceedings. Given Australia’s wine business is worth almost $2 billion in global exports alone, it’s a nice touch. It also opens the piece up, making it accessible to all, with an everyman quality it would otherwise not have had.
The film, which premiered at Robert De Niro’s Tribeca Film Festival in New York, proves remarkably enlightening. The Chinese stepped in during the global financial crisis, when European and American purses were stretched. The prices of the 2008 Bordeaux vintage soon skyrocketed as a result.
Focusing on the industry’s so-called ”en primeur” week in Bordeaux – the most sacred of wine-growing land; home to the houses of Lafite Rothschild, Latour, La Mission, La Louviere, Lagrange and Lagune – we discover a market feeding China’s insatiable appetite with its own unique vintage (a cynical marketing ploy, some would say).
We also discover the Chinese habit of imitation goes back even further than Bordeaux’s 400-year-plus vintage, and is regarded as the greatest form of flattery. Rice wine, their former tipple of choice, was discredited in more recent times by the Chinese government. Wine is now the recommended drop for well-being.
China’s growing middle class could well gobble up the world’s entire wine output if demand continues to rise. Wineries in France admit they’ve tapped into once-sacred cellar stocks to meet demand. China’s own burgeoning domestic industry, which has reclaimed huge swaths of land in northern provinces, will not be sufficient. It’s all fascinating stuff.
Who would have thought wine could make for such fine screen time?”
The original article can be read at The Age.
Red Obsession is scheduled to be released in limited theaters this Friday, September 6th 2013. It is written and directed by David Roach and Warwick Ross.
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