The Avengers, one of the most anticipated movies this year made its way to the top last May 4th 2012. This new superhero movie made a record breaking $200.3 million over the weekend and this is only in North America. There is no doubt that The Avengers was able to bump the rest of the movies to the side with its amazing cast, action scene and story. To give us the full detail on this amazing feat here’s an article from Brook Barnes:
“Marvel’s The Avengers Made Its Way To The Top
In a strong start to Hollywood’s summer movie season the superhero team in “Marvel’s The Avengers” took in about $200.3 million at North American theaters over the weekend, according to Walt Disney Studios, which released the film. That No. 1 result easily smashed what the movie industry considers the record, set last summer by “Harry Potter and the Deathly Hallows: Part 2,” for the biggest opening weekend of all time. Its total was $169.2 million if you don’t account for inflation, or about $172 million if you do.
“The Avengers” — about a star squad of Marvel superheroes, including Iron Man, the Hulk, Thor, Captain America and Black Widow — is now on track to take in over $1 billion at the global box office, analysts estimate. This 3-D picture, directed by Joss Whedon (until now best known for creating “Buffy the Vampire Slayer” ), has already sold about $441.5 million in tickets overseas and has yet to open in important markets like Japan.
“I’m running low on double takes,” Dave Hollis, executive vice president for distribution at Disney, said on Sunday morning. “As the numbers came in, we kept thinking, ‘Can these numbers possibly be right?’ ”
Marvel Studios, a division of the Walt Disney Company, spent about $220 million to make the film and at least another $100 million on global marketing. The film played at 4,349 locations in North America, and 52 percent of its domestic ticket sales came from 3-D showings, which cost $3 to $5 more than standard screenings. About 60 percent of the audience was male, Mr. Hollis said.
“Euphoric” was the only way to describe theater chains, some of which reported that their ticket-selling systems became overwhelmed with demand. “Imax had one big issue: We ran out of seats to sell,” Greg Foster, president of Imax Filmed Entertainment, the programming division of the large-format film company, wrote in an e-mail on Sunday morning.
No other movie came close to “The Avengers” over the weekend. “Think Like a Man” (Sony) was second, taking in about $8 million for a three-week total of $73 million, according to Hollywood.com, which compiles box-office data. “The Hunger Games” (Lionsgate) took in about $5.7 million in third place, lifting its seven-week total to $380.7 million.”
The rest of the article can be read at NY Times
Don’t miss out on this year’s record breaking movie: Marvel’s The Avengers
Check out the latest “The Avengers Interview With Director And Stars” right in this blog