The Dark Knight Rises made its premiere last July 20th 2012 and it did give fans a run for their money. Although, the premiere of The Dark Knight Rises was impacted with a recent shooting which is a true tragedy, the film managed to become a box office hit. Definitely a thumbs up for Christopher Nolan’s film and at the same time we sincerely feel for the victims of the shooting last Friday. Despite this incident, let’s take a look at a news clipping from Brooks Barnes for The Dark Knight Rises:
“The Dark Knight Rises Movie Sales Still Soared Despite Of Recent Tragedy
LOS ANGELES — The mass shooting at a Colorado movie theater on Friday dented ticket sales for “The Dark Knight Rises,” but not by much. The film, which is the culmination of Christopher Nolan’s Batman trilogy, took in about $162 million in North America over the weekend.
That huge No. 1 total fell below prerelease expectations of ticket sales totaling about $190 million, an indication that some moviegoers were either not in the mood to watch a violent comic book caper or worried about theater safety after the carnage in Aurora, Colo.
Still, the highly anticipated “Dark Knight Rises” managed to score one of the best opening weekends at the box office. “Marvel’s The Avengers” took in $207.4 million over its first three days in May, and “Harry Potter and the Deathly Hallows: Part 2,” opened with $169.2 million in ticket sales last summer.
Hollywood was publicly silent about box-office results on Sunday; studios, citing respect for the 12 people killed on Friday at a midnight viewing of “The Dark Knight Rises,” declined to report totals. Rentrak, which collects the data from theaters and provides them to studios, and other aggregators like Hollywood.com also declined to report figures.
“Putting an emphasis on grosses at this time just doesn’t feel appropriate,” said Phil Contrino, editor of Boxoffice.com.
But the money at stake was too big for moviedom to ignore, and studio officials with access to box-office numbers provided them to The New York Times. Those officials, in private, spent the weekend seemingly marveling at the ability of “The Dark Knight Rises” to maintain much of its momentum in the wake of the killings.
Warner officials had no comment on Sunday. The studio and its production and financing partner, Legendary Entertainment, spent an estimated $250 million to make “The Dark Knight Rises,” with marketing costs pushing the total cost of this PG-13 movie over $400 million.
The film’s sales total, which included exceptionally strong results at Imax theaters, came from 4,404 locations in North America, or about 80 percent of the available theaters. Second place for the weekend went to “Ice Age: Continental Drift” (20th Century Fox), which took in a solid $21 million, for a two-week total of about $90 million, according to multiple studio officials with access to box-office data.
The movie’s distributor, Warner Brothers, did have the benefit of strong advance ticket sales. Many shows for Friday night sold out long before the killings, and there were reports of ticket scalpers, a rarity for the movies.”
The rest of the article can be read at The New York Times
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