Sandra Bullock and Melissa McCarthy stars in a new film – The Heat. This new movie is about an uptight FBI Agent, Sarah Ashburn (Bullock) as she works on a case to take down a ruthless drug lord. The only catch is she will be paired with a testy Boston police officer – Shannon Mullins (McCarthy). And neither woman has ever had a partner for a mission before. Egos will clash into a field of comedy in The Heat. Check out what you can expect in this new movie:
“McCarthy and Bullock Brings on The Heat
Penned by first-time screenwriter Katie Dippold, the film follows a Federal Bureau of Investigation special agent, played by Sandra Bullock, as she is forced to team up with Melissa McCarthy’s Boston detective to take down a drug-smuggling kingpin.
“For so many years now the movies catering to women have left men bored out of their minds,” said the film’s director Paul Feig. “‘The Heat’ was built from the ground up to just be ridiculously funny.”
The result is a $43 million production that Fox executives hope will stand out among summer event films.
“The Heat” features an unusually high level of female involvement in a studio film. “It’s crazy; over 50% of the people on the planet are women and there are only a couple of movies coming out that appeal to them or are made by them,” said Mr. Feig, who also helmed the female-driven comedy “Bridesmaids,” which has grossed $288 million world-wide to date.
One of the film’s largest hurdles is to attract both men and women. Fox is positioning “The Heat” as an action-laden buddy comedy, and regard the movie as “gender neutral,” according to Daria Cercek, Fox’s vice president of production who oversaw the film.
To get early word-of-mouth, the studio dropped a scene from “The Heat” in front of “A Good Day to Die Hard,” the fifth installment of the Bruce Willis action franchise. The “lost footage” appeared in more than 150 locations across the country during the film’s February theatrical release.
Also to generate buzz, two of “The Heat’s” male stars, Marlon Wayans and Michael Rapaport, appeared on ESPN2′s show “Nation at Night” last week to promote the film closer to its June 28 release.
ESPN2, which is in 98 million homes, has an overwhelmingly male viewership. It is a division of ESPN Network, owned by Walt Disney Co. and Hearst Corp.
“It’s only to our advantage, in particular to attract men as they’re not our absolute sweet spot,” said Jenno Topping, Chernin Entertainment’s president of films.
Ms. Dippold, 33 years old, came up with the idea for “The Heat” in part after she submitted an online application to the FBI shortly after graduating college—and never heard back. Armed with at least a dozen books about the government agency, she wrote the screenplay over the 2011 holiday season.
Chernin Entertainment, a production company working with Fox, purchased Ms. Dippold’s original screenplay on spec, an unsolicited script without ties to any particular studio. “The Heat” was filmed over two months last summer.”
The rest of the article can be read at The Wall Street Journal.
The Heat is directed by Paul Feig and is going to be released on June 28th 2013.
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