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8K TVs are coming, but you probably shouldn’t buy one yet

Charmaine Blake

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8K TV. Can you tell?

Image: Stan Schroeder/Mashable

“Every now and then, TV manufacturers start a new trend to keep the hype for their products going. If you bought a TV in the last year, a salesman probably told you that some iteration of HDR is a must-have. Your current TV likely supports 3D — and I bet you haven’t used that feature in ages.

The hot new thing at this year’s IFA, Berlin’s trade show which gathers the largest consumer electronics manufacturers, was 8K TVs. I’ve seen those TVs, and I can tell you, they all had an absolutely stunning picture.

I can also tell you that you absolutely don’t need one.

TVs with 8K resolution — that’s (typically) 7,680×4,320 pixels — have been around for a while, in the form of concept devices and prototypes. But the difference this year is that you’ll actually be able to buy one.

At IFA, Samsung unveiled its first-ever QLED 8K TV, the 85-inch Q900FN. It’s got all the bells and whistles you’d expect from a top-of-the-line Samsung TV, including crazy-good contrast, brightness and HDR10+ support. I’ve seen it, and it’s gorgeous. It displayed a short video showing owls and bridges and a lady walking over a meadow and I could clearly see every blade of grass, every feather.

LG, Toshiba, and other manufacturers also had 8K TVs on display at the show, their picture equally beautiful to my eyes.

Toshiba’s 8K TV, displaying a static photo of buttons.

Image: Stan Schroeder/Mashable

It’s tempting to think that this is the next big thing in TVs — after all, Full HD TVs were so much better than the HD Ready ones, and 4K TVs are so much better than Full HD TVs. It’s just natural that the resolution keeps increasing, right?

Well, no.

While it’s possible to tell the difference between 4K and 8K picture, the difference is nowhere near as stunning as the difference between 4K and 1080p a.k.a. Full HD resolution. Your eyes are the limiting factor here, and while the actual numbers get a little complicated, the simple test of actually going to a store and looking at a 4K vs. 8K TV will show you that the difference is not dramatic………………………”

Read more: https://mashable.com/article/8k-tvs/

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Jeffrey Katzenberg’s streaming service Quibi books $100M in ad sales ahead of launch

Charmaine Blake

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“Quibi, the short-form video platform founded by Jeffrey Katzenberg, hasn’t even launched, but has already booked $100 million in advertising sales, according to a report from The WSJ this morning. The company, which aims to cater to younger viewers with premium content chopped up into “quick bites,” says it has already booked advertisers, including Protector & Gamble, Pepsi Co., Anheuser-Busch InBev, Walmart, Progressive and Google.

It still has around $50 million in unsold ad inventory ahead of launch.

It’s hard to imagine how a service like Quibi will compete in a market dominated by paid streamers like Netflix and free services like YouTube — both preferred by a younger demographic. But Quibi has been raising massive amounts of money to take them on. In May, it was reported that Quibi was going after another billion in funding, on top of the billion it had already raised………….”

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Tyler Perry & BET Partner Up For Streaming Service Offer

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“There are reportedly over 200 streaming services in the United States alone, and now Tyler Perry and BET want a piece of the pie. The media mogul and the popular urban network are planning to launch a new subscription-based streaming service called BET+. According to Deadline, they will offer TV shows and films from fellow Viacom flagships MTV, VH1 and Comedy Central. It’s believed that Perry will begin plugging the service and the forthcoming BET Awards.”

 

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‘Avengers: Endgame’ hits Disney+ in December

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That subscription just got so much more tempting.

Image: Film Frame Marvel Studios 2019

“Disney’s first major move in the streaming wars comes with a super-sized punch.

Announced Wednesday, Avengers: Endgame will be available to stream exclusively on Disney+ starting December 11 — a little less than a month after the new streaming platform debuts on November 12.

For dedicated Netflix, Prime Video, and Hulu subscribers with a love of the Marvel Cinematic Universe, that may mean adding another service to their monthly entertainment bill this winter.

At the time of launch, Disney+ will carry an initial subscription price of $6.99 per month — as well as be available at a discounted offering of $69.99 per year.

While it was anticipated that Disney would corner the market on streaming Marvel films, the exclusive streaming of Avengers: Endgame will likely prove a massive draw for customers.

At present, Endgame has made $2.27 billion dollars at the worldwide box office, making it the second-highest grossing film of all-time, after Avatar — and continues to climb towards that #1 spot. Disney+ is primed to make the most of their winning film, lining up a number of Marvel spin-off series for streaming exclusivity as well.

Viewers looking to own Endgame (and possibly see it sooner) can turn to Amazon, where it is already available for pre-order. While no official digital release date for Endgame has been announced, it is anticipated to arrive sometime this summer as its predecessor, Avengers: Infinity War, shared a similar release date and hit the digital shelf on July 31, 2018. ”

Read more: https://mashable.com/article/avengers-endgame-disney-plus-streaming/

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