“Comcast and Amazon today announced a new partnership that will see Amazon’s Prime Video service integrated into Comcast’s Xfinity TV set-top boxes. This is the first time that Prime Video content would be added to a cable operator’s platform in the U.S.. It’s also a particularly interesting choice on Comcast’s part, given that Amazon is directly competing with pay TV providers through its Prime Video Channels a la carte TV subscriptions. And these will be available to Comcast’s customers via the Xfinity X1 set-top box as a result of this deal.
Today, Amazon offers over 160 premium Prime Video channels, including HBO, Showtime, Starz, Cinemax and others that have been previously sold as add-ons to cable TV subscriptions. Being able to access to these channels……………..”