Emmys and Golden Globes are lovely, but Hulu measures its success the old fashioned way: numbers. A press release from the company shared Tuesday morning revealed that Hulu reached a landmark 17 million subscribers in 2017 in a 40 percent increase over the previous year.
It’s hard to pinpoint what drew in the five million new subscribers; was it the critically acclaimed Handmaid’s Tale, which swept the Emmys and dominated conversations for its 10-episode run? Was it the growing library of beloved TV shows from years past (many of which used to be on Netflix)? Was it the live TV service launched in May? Or was it the fact that Hulu remains one of the primary on-demand streaming destinations for viewers to catch up on their favorite shows the day after a new episode airs – particularly with popular shows like Will & Grace, Black-ish, and This Is Us.
Notably, the average age of a Hulu subscriber is 31 – that’s significantly younger than the broadcast TV equivalent, which is 55, and fits neatly into the coveted 18-34 demographic that television execs target.
In December, Disney acquired 21st Century Fox and became a majority shareholder of Hulu, which made the streaming service even more formidable as compared with its de facto rival, Netflix (Disney-owned Lost made the switch from Netflix to Hulu over the course of one night on Jan. 4).
“2017 was a momentous year for Hulu. We took several major steps to become a 21st century direct-to-consumer media company, evolving into both an aggressive SVOD business and a formidable new live TV provider,” Hulu CEO Randy Freer said in the release. “The year ahead is going to be even bigger, as the company invests more in content – live, library and original – as well as technology and data to make Hulu the leading pay TV choice for consumers.”
‘Game of Thrones’ drops stunning first Season 8 trailer
The video itself doesn’t have new footage, but recaps the past seven seasons and the journey of everyone in Westeros until this point. But as we know, everything so far has been child’s play compared to the war between the living and the dead.
“There’s only one war that matters,” Jon Snow narrates, a quote from Season 7. “And it is here.”
We can’t wait. #ForTheThrone”
The new season of ‘Outlander’ is one of its best
‘Outlander’ finds a new home in America for Season 4
Another season of Outlander — another leap into relocation to new political upheaval.
“After four years of this pattern, you’d think the gimmick would get old. But the time-traveling period drama might’ve actually found its most fascinating and fertile ground yet in the new frontier of Season 4’s colonial America.
The reunited Frasers landed on American shores after last season’s almost-fatal trek around the world. And as the couple now seeks to make a home in the Land of the Free, they come to discover that its citizen are a lot more backwards than the beautiful but dangerous woods they’re trying to tame.
It might be the bias of actually living in the country that Outlander is now set in. But by delving into the seedy underbelly of America’s ugly origins, the show has never felt more relevant than it does now in 2018. Slavery, Native American genocide, the dangers of being gay: Outlander Season 4 does not hesitate to entangle itself in the diciest territories of this country’s legacy.
Of course, Outlander never shied away from the discomfort of how history can collide with modern sensibilities………………………………………”
Trailer for ‘True Detective’ Season 3 is here
“HBO’s True Detective has always been half about solving crimes and half about the people who solve them. This first trailer for Season 3 of the hit show promises to delve even deeper into the mystery of Mahershala Ali’s detective character by flashing backwards and forwards to different periods of his life, and how one missing child case has wracked his conscience for as long as he can remember.
True Detective Season 3 premieres on HBO on January 13, 2019.”
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