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MoviePass continues takeover, acquires Moviefone and returns to AMC

Charmaine Blake

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New York’s AMC Empire 25, located right next to Times Square on 42nd Street and which temporarily did not accept MoviePass.

Image: Getty Images

After temporarily suspending MoviePass at 10 major theaters around the country, AMC is will once again accept the subscription service at all locations, Entertainment Weekly reports.

“We think it’s a great move for both parties as well as the MoviePass consumers,” MoviePass C.E.O. Mitch Lowe told Mashable via email.

After MoviePass dropped its monthly fee from $50 to $9.95 for unlimited movies in theaters, AMC was quick to distance itself from the company (now owned in majority by Helios and Matheson Analytics), saying that the MoviePass business model was “not one AMC can embrace.” 

Among the AMC locations that temporarily didn’t accept MoviePass were high-traffic theaters in New York, Los Angeles, Chicago, and more. MoviePass did not issue a press release regarding the update, but viewers will now see these theaters in the app.

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On Thursday morning, MoviePass also shared that it had acquired the entertainment service Moviefone as part of its ongoing mission to learn about consumers and market movies and subscriptions accordingly.

“This natural alignment between MoviePass and Moviefone will help us grow our subscriber base significantly and expand our marketing and advertising platform for our studio and brand partners,” said Mitch Lowe, CEO of MoviePass. “Moviefone has been a go-to resource for entertainment enthusiasts for years, and we’re excited to bolster its presence and bring this iconic platform into the entertainment ecosystem of the future.”

Moviefone has been around about as long as the internet (since 1989) and provides movie tickets, showtimes, and trailers, as well as behind-the-scenes interviews, news, and other coverage.

“HMNY’s vision is to have MoviePass support the entire movie theater industry ecosystem— from distribution to exhibition and now, content,” added HMNY’s Chairman and CEO, Ted Farnsworth. 

Read more: https://mashable.com/2018/04/05/moviepass-moviefone-back-at-amc/

New Movie Tech

Jeffrey Katzenberg’s streaming service Quibi books $100M in ad sales ahead of launch

Charmaine Blake

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“Quibi, the short-form video platform founded by Jeffrey Katzenberg, hasn’t even launched, but has already booked $100 million in advertising sales, according to a report from The WSJ this morning. The company, which aims to cater to younger viewers with premium content chopped up into “quick bites,” says it has already booked advertisers, including Protector & Gamble, Pepsi Co., Anheuser-Busch InBev, Walmart, Progressive and Google.

It still has around $50 million in unsold ad inventory ahead of launch.

It’s hard to imagine how a service like Quibi will compete in a market dominated by paid streamers like Netflix and free services like YouTube — both preferred by a younger demographic. But Quibi has been raising massive amounts of money to take them on. In May, it was reported that Quibi was going after another billion in funding, on top of the billion it had already raised………….”

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New Movie Tech

Tyler Perry & BET Partner Up For Streaming Service Offer

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“There are reportedly over 200 streaming services in the United States alone, and now Tyler Perry and BET want a piece of the pie. The media mogul and the popular urban network are planning to launch a new subscription-based streaming service called BET+. According to Deadline, they will offer TV shows and films from fellow Viacom flagships MTV, VH1 and Comedy Central. It’s believed that Perry will begin plugging the service and the forthcoming BET Awards.”

 

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‘Avengers: Endgame’ hits Disney+ in December

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That subscription just got so much more tempting.

Image: Film Frame Marvel Studios 2019

“Disney’s first major move in the streaming wars comes with a super-sized punch.

Announced Wednesday, Avengers: Endgame will be available to stream exclusively on Disney+ starting December 11 — a little less than a month after the new streaming platform debuts on November 12.

For dedicated Netflix, Prime Video, and Hulu subscribers with a love of the Marvel Cinematic Universe, that may mean adding another service to their monthly entertainment bill this winter.

At the time of launch, Disney+ will carry an initial subscription price of $6.99 per month — as well as be available at a discounted offering of $69.99 per year.

While it was anticipated that Disney would corner the market on streaming Marvel films, the exclusive streaming of Avengers: Endgame will likely prove a massive draw for customers.

At present, Endgame has made $2.27 billion dollars at the worldwide box office, making it the second-highest grossing film of all-time, after Avatar — and continues to climb towards that #1 spot. Disney+ is primed to make the most of their winning film, lining up a number of Marvel spin-off series for streaming exclusivity as well.

Viewers looking to own Endgame (and possibly see it sooner) can turn to Amazon, where it is already available for pre-order. While no official digital release date for Endgame has been announced, it is anticipated to arrive sometime this summer as its predecessor, Avengers: Infinity War, shared a similar release date and hit the digital shelf on July 31, 2018. ”

Read more: https://mashable.com/article/avengers-endgame-disney-plus-streaming/

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