“Media software maker Plex is preparing to take on The Roku Channel and Amazon Prime Video Channels, possibly as soon as this year. The company is in discussions with rights holders and content providers, with a focus on bringing free, ad-supported movies to the Plex platform – similar to how The Roku Channel got its start. It’s also talking to premium networks and content providers about offering their programming and subscriptions through Plex.
The talks follow the company’s recent partnership with music service TIDAL.
By working with TIDAL to sell bundled subscriptions to its streaming music service along with the Plex Pass subscription, Plex had to build certain transactional capabilities into its platform that it didn’t have before. That has paved the way for Plex to expand its subscription offerings to include new partners in the future.
“Now we have the ability to sell other services and bundles,” noted Plex co-founder and Chief Product Officer, Scott Olechowski, in a discussion this week at the Consumer Electronics Show in Las Vegas. “We’re bundling a Plex Pass with TIDAL. That took a little bit of backend work,” he continued. “You can imagine a bunch of different premium [content] that comes together in a single or multiple bundles, potentially.”
In Plex, content is organized not by source but by type – like music, movies, TV, etc. So when Plex rolls out premium content and subscriptions, it would show its users what sort of movies they have access to based on their subscriptions within the app’s movies tab. The same goes for TV and so on………………………………………………………..”