“Roku is today bringing its free, streaming entertainment destination, The Roku Channel, to non-Roku devices for the first time, with a launch on both the web and on select Samsung smart TVs, ahead of a wider cross-platform rollout. The channel, which offers free, ad-supported movies and TV shows, will be available across PCs, mobile phones and tablets, the company says. In addition, Roku is updating the navigation on its own devices, including Roku players and Roku TVs, to include a new feature called “Featured Free,” which will directly point users to free content from The Roku Channel, as well as other apps, like ABC, The CW, CW Seed, Fox, Freeform, Pluto TV, Sony Crackle, Tubi and more.
The Roku Channel first launched last September, as a way for Roku to differentiate its connected media devices and TVs running Roku software from rivals like Amazon Fire TV, Apple TV and Chromecast.
Despite Roku’s popularity — it’s leading the internet video streaming device market — the company hadn’t really used its platform to promote its own content — the way Amazon pushes Prime Video shows on Fire TV owners, for example — until then.
The channel itself is populated with movies that Roku gained access to through licensing deals with studios like Lionsgate, MGM, Paramount, Sony Pictures Entertainment and Warner Brothers. However, it also leveraged Roku’s strength as…………………..”