One day, 16 hours, 10 minutes and 0 seconds – that’s how much time Warner Bros. is allowing between the embargo lift on reviews for Justice League and its first public screenings.
And if history tells us anything, that means the most ambitious DC Extended Universe film to-date could also be among its worst-reviewed.
A couple of months ago, we took a look at the relationship between critics’ embargo times and release dates (as well as other studio marketing behavior) and found a striking correlation: When they allow more than two full days for critical consensus to gather, the scores tend to be fresh (above 60%). Anything at two days or less trends toward rotten.
And as you can see in our chart (at the bottom of this post), the scale slides in both directions.
The embargo for Justice League reviews lifts Wednesday, November 15 at 2:50 a.m.
Now, the embargo for Justice League reviews – as well as social-media reactions – lifts on Wednesday, November 15 at 2:50 a.m. ET. The first public screenings will be available at 7 p.m. the following night on the East Coast.
The closest recent comps for that turnaround time – 1-day, 16 hours, 10-minutes – are Monster Trucks (1 day, 19 hours, 32% on Rotten Tomatoes), Snatched (1 day, 19 hours, 35%) and A Dog’s Purpose (1 day, 21 hours, 30 minutes, 30%).
Not a great sign.
But the most telling stat here might be the lack of a first-wave of social-media reactions. Big studios, including Warners, have lately been showing their blockbusters to smaller groups of curated movies writers and critics, giving them a separate, earlier window to tweet reactions.
Case in point: DC’s own Wonder Woman, which allowed social-media posts a whopping 13 days, 21 hours ahead of the critics’ embargo. They were over the moon – and kicked off a wave of positivity that carried Wonder Woman to a 92% fresh rating on Rotten Tomatoes.
Predicted result: 33% on Rotten Tomatoes for Justice League
Without a social-media lift, and with that stingy embargo-to-release turnaround time, it looks like Justice League may hew closer to its direct antecedent, the critically razed Batman v Superman, which ultimately came in at 27% (rotten). (BvS was given a lead-time of two days, 4 hours – a little more generous than Justice League, but still in that rotten zone.)
Also not boding well here: That 2:50 a.m. ET posting time. No confident studio lifts its critics’ embargo in the middle of the night.
Justice League has a few things going for it, though – early word is that the film successfully melds Joss Whedon’s story beats and dialogue with the stylings and action of Zack Snyder (who was asked to hand over the reins after studio execs saw an early cut). Ezra Miller’s first full appearance as The Flash is testing very well. And of course, this will be the DCEU’s first film featuring Wonder Woman since the extraordinarily well-received Wonder Woman.
But those factors can only help so much. Reading all these tea leaves, I’d say Justice League comes in with a lot of reviews along the lines of “elements good/movie bad,” the likes of which tend to skew rotten.
Predicted result: 33% on Rotten Tomatoes for Justice League, putting it just above Suicide Squad (26%) and BvS (27%) but well below Man of Steel (55%) and Wonder Woman (92%).
And if you think that’s being too generous – or maybe too harsh, for many of you DC stans – well, then we’ll just let history guide you:
5 Comics to Read Before You See Deadpool 2
“He’s the breakout character of Deadpool 2, as well as the next step in Josh Brolin’s unlikely plan to play a comic book character in every cinematic universe. (Don’t forget that in addition to Thanos in Avengers: Infinity War he also played Jonah Hex in the 2010 DC movie of the same name.) Yes, Cable is a time-traveling toughie fans have been waiting to see on the big screen for a long time and he’s finally here! What’s that? You don’t know who he is? You’re worried you’ll look like a n00b at the theater this weekend? Quit your fretting, friends; here are the five comic book runs you should check out for the best summation of everyone’s favorite gun-toting, half-man, half-machine.
New Mutants (Vol. 1) #87-100
The initial appearances of Cable are, in retrospect, fascinating historical documents that reveal how much of the character was in place from the beginning—notably, his iconography, despite costume changes from issue to issue—and how much wasn’t. As his characterization slowly cools into place, you get to see how a cypher cyborg from the future became a fan-favorite character. This run also offers up the first appearances of Deadpool and Domino (another Deadpool 2 highlight), if you’re into that sort of thing. (Creator Rob Liefeld was a productive man back in the day.)
How to read it: Available digitally and in the X-Force: Cable & the New Mutants print collection.
Cable (Vol. 1) #97-107
More than a decade after his debut, this run feels like it shows a version of Cable as the dude he should’ve been all along: someone who eschews superheroics for techno espionage and finds trouble almost…”
Heartbreaking fact about Groot in Infinity War
I am… great. Seriously. It’s just really dusty in here.
Spoiler Alert: This article discusses the shocking ending of Infinity War, which you really should have seen by now.
We’re not crying you’re crying everyone’s crying.
Guardians of the Galaxy director James Gunn has revealed an overwhelmingly sad fact about Groot in Avengers: Infinity War and yeah, we’re not ok.
What’s all this blubbering about? Groot’s final line, uttered as he once again evaporates from our lives into a cloud of Infinity Stone-inflicted nothingness. Thanos, ya jerk.
Gunn hopped on Twitter to answer a question on this line from a fan on Sunday, and dropped this devastating truth nugget:
— James Gunn (@JamesGunn) May 6, 2018
Groot’s final line, as he disintegrates into Thanos-clicked dust like many of your favourite Marvel heroes, is delivered to? Rocket.
Our bratty teenage space tree thinks of former freelance criminal and fellow Guardian Rocket Raccoon as his dear ol’ dad, guys — so much so, that he broke his regular “I am Groot,” utterance tendency to say so. Someone hold me.
Yeah, folks on Twitter also lost their collective shit.
Groot’s last words being confirmed “Dad..” has broken me no one touch me
— ev barton-romanoff
That thing Doctor Strange did in ‘Avengers: Infinity War’ was all part of the plan
Spoilers for Avengers: Infinity War.
That’s how many possible futures Doctor Strange viewed during his sojourn through time on the surface of Titan. And, he told Tony Stark, of all those many futures, only one had a happy ending for everyone except Thanos.
It’s an important moment that’s easy to forget about in light of what happens next. Thanos shows up on Titan. The best battle sequence of the movie then ensues (don’t @ me), as Tony, Strange, Spider-Man, Nebula, Star-Lord, Mantis, and Drax gang on on the big guy.
It doesn’t turn out so well. Thanos has the immediate upper hand thanks to his cosmic glove, and even though…”
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