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We’ve predicted the Rotten Tomatoes score for ‘Justice League’

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Image: Clay Enos

One day, 16 hours, 10 minutes and 0 seconds – that’s how much time Warner Bros. is allowing between the embargo lift on reviews for Justice League and its first public screenings.

And if history tells us anything, that means the most ambitious DC Extended Universe film to-date could also be among its worst-reviewed.

A couple of months ago, we took a look at the relationship between critics’ embargo times and release dates (as well as other studio marketing behavior) and found a striking correlation: When they allow more than two full days for critical consensus to gather, the scores tend to be fresh (above 60%). Anything at two days or less trends toward rotten.

And as you can see in our chart (at the bottom of this post), the scale slides in both directions.

The embargo for Justice League reviews lifts Wednesday, November 15 at 2:50 a.m.

Now, the embargo for Justice League reviews – as well as social-media reactions – lifts on Wednesday, November 15 at 2:50 a.m. ET. The first public screenings will be available at 7 p.m. the following night on the East Coast.

The closest recent comps for that turnaround time – 1-day, 16 hours, 10-minutes – are Monster Trucks (1 day, 19 hours, 32% on Rotten Tomatoes), Snatched (1 day, 19 hours, 35%) and A Dog’s Purpose (1 day, 21 hours, 30 minutes, 30%).

Not a great sign.

But the most telling stat here might be the lack of a first-wave of social-media reactions. Big studios, including Warners, have lately been showing their blockbusters to smaller groups of curated movies writers and critics, giving them a separate, earlier window to tweet reactions.

Case in point: DC’s own Wonder Woman, which allowed social-media posts a whopping 13 days, 21 hours ahead of the critics’ embargo. They were over the moon – and kicked off a wave of positivity that carried Wonder Woman to a 92% fresh rating on Rotten Tomatoes.

Predicted result: 33% on Rotten Tomatoes for Justice League

Without a social-media lift, and with that stingy embargo-to-release turnaround time, it looks like Justice League may hew closer to its direct antecedent, the critically razed Batman v Superman, which ultimately came in at 27% (rotten). (BvS was given a lead-time of two days, 4 hours – a little more generous than Justice League, but still in that rotten zone.)

Also not boding well here: That 2:50 a.m. ET posting time. No confident studio lifts its critics’ embargo in the middle of the night.

Justice League has a few things going for it, though – early word is that the film successfully melds Joss Whedon’s story beats and dialogue with the stylings and action of Zack Snyder (who was asked to hand over the reins after studio execs saw an early cut). Ezra Miller’s first full appearance as The Flash is testing very well. And of course, this will be the DCEU’s first film featuring Wonder Woman since the extraordinarily well-received Wonder Woman.

But those factors can only help so much. Reading all these tea leaves, I’d say Justice League comes in with a lot of reviews along the lines of “elements good/movie bad,” the likes of which tend to skew rotten.

Predicted result: 33% on Rotten Tomatoes for Justice League, putting it just above Suicide Squad (26%) and BvS (27%) but well below Man of Steel (55%) and Wonder Woman (92%).

And if you think that’s being too generous – or maybe too harsh, for many of you DC stans – well, then we’ll just let history guide you:

Image: Bob al-greene

Read more: http://mashable.com/2017/11/07/justice-league-embargo-critics-reviews-rotten-tomatoes/

Super Heroes

IMAX is having a 20-film Marvel movie marathon

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Are you not entertained??

Image: Marvel

Marvel’s having a 10th birthday bash, and you’re invited.

IMAX, Marvel Studios, and Walt Disney Studios have announced that, in a celebration of the franchise’s 10th anniversary, all 20 Marvel Cinematic Universe movies are coming to IMAX theaters this Labor Day weekend.

Yup, all of them – including, for the first time ever in that jumbo-sized format, Iron Man, The Incredible Hulk, and Captain America: The First Avenger.

And the Marvel crew couldn’t be more excited, as explained in this promotional video explaining just why it’s so important for you to not just watch these movies, but to watch them in IMAX.

“A lot of superheroes coming together. Sounds like IMAX was the appropriate call,” says Chris Evans.

Hey, who are we to argue with Captain America?

The “Marvel Studios 10th Anniversary Film Festival,” as it’s called, will run from Thursday, Aug. 30 through Thursday, Sep. 6 in select IMAX theaters across the U.S. and Canada.

For the first five days (Aug. 30 – Sep. 3), all 20 films will be shown in the order they were released. The following two days (Sep. 4-5) will be “theme days” centered around origin stories and team-ups. Finally, the event will wrap up on Sep. 6 with encore showings of two of the films, as voted on by fans.

Tickets are on sale now at IMAX.com/MarvelFest.

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DC disaster: can Supergirl save the universe for Warner Bros?

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With the titanic tedium of Batman and Superman having left the studios vision in mortal danger, execs have recognised its time for the boys to step aside

“Its probably fair to say that Supergirl likely to be the next costumed titan to get their own movie is not the first DC superhero who springs to mind for the average comic-book fan. Batman, Superman and Wonder Woman occupy far taller plinths on the pantheon than Kara Zor-El, who, prior to the current TV series starring Melissa Benoist, was best known for the 1984 movie so terrible that the characters fellow Kryptonians were probably happy to be dead and buried so they didnt have to watch it.

Yet there is a problem with DCs holy trinity. DC has ruined its plans for a shared universe centred around the three superheroes, with the heavy metal cacophony of Batman v Superman: Dawn of Justice having jarred horribly with the prosaic lilt of Justice League. If the studio, Warner Bros, has any plans to to get the gang back together again, it will have to do a much better job of getting audiences interested in its characters before trying to unite them in a money-spinning, Marvel-style mega-team.

The good news is that the best instalment so far has been Patty Jenkins Wonder Woman, which was cheerfully unconcerned with the rest of the DC extended universe (DCEU), the movie taking place in a different era to the other films……………….

Read more: https://www.theguardian.com/film/2018/aug/09/supergirl-movie-batman-superman-warner-bros-dc

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‘Iron Fist’ Netflix teaser has a first look at Danny’s comic book mask

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It’s been said many times before that what looks cool in the comics doesn’t always translate on film. Here today with an object lesson in that idea is Netflix’s latest teaser for Iron Fist Season 2, which also confirms (again) that the Marvel series will return on Sept. 7.

Brace yourself. Here it is:

Just for the sake of comparison, the comic book version looks like this. So as you can see, the Netflix version isn’t too far off, style-wise. But it also reads very differently here.

Iron Fist returns on Sept. 7, and for all the time we spent razzing Danny Rand during Season 1, there’s reason to suspect that this second season will fare much better.

Read more: https://mashable.com/2018/07/28/iron-fist-netflix-teaser-comic-mask/

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